![]() Talk with your followers, not at themīuffer’s Kevan Lee says you need to know the difference between “ voice” and “ tone“. Receive daily reports about conversations on social media, plus real-time alerts when keywords are trending.įor social media, our favorite tool is obviously Mention. Set up alerts just like you’d build an advanced search. These take all of the work out of social media listening. This is an easy way to follow conversations in your specific niche. ![]() It’s like having custom hashtags, just for you.Ĭreate a handful of useful searches and revisit them each week. The best part is you can save your searches – up to 25 per account. If you’re listening for generic terms or popular phrases, this helps you eliminate some of the noise. Like a regular search, but more advanced. It lets you narrow your search to find exactly what you’re looking for. Option 1: Get familiar with Twitter’s Advanced Search. Great marketers can even use monitoring to generate leads. See what they’re talking about and update your content strategy accordingly. Target specific keywords and hashtags that suit your ideal buyer. Get customers’ views of your competitors.Supplement hard data with genuine opinions.Re-evaluate your brand’s strengths and weaknesses.Find out what your customers really think.You want your tweets to hit home with the right people, so you’d better know what those people like.īrittany Berger wrote all about the benefits of social listening. We also put these tips into a checklist for your office wall. To help you out, we’ve put together eight quick tips that’ll make your tweets more twitt-ilating. Your best bet for increasing Twitter reach is to get more of them, and the best way to do that is to post better content. Outstanding content is more likely to be retweeted, increasing your reach and audience.
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